Skip to main content

How do you make video content that is worth watching?

Make your audience feel something when watching your content.

Posted: 07 September 2023

Let’s look at how connecting with your audience at an emotional level is key to brand growth. It really doesn’t matter what you’re selling, you need to make sure your customers feel the right way about you,

How to use emotion and why it works.

Stories and storytelling are the way we have always communicated. This is what drives our emotions and guides us when decision making. Figures show that 31% of companies that used emotional messaging at their core reported large brand growth, much greater than those companies that used rational messaging.

That is why it is important to change behaviour and to do this we have to make our audience feel something. Emotional storytelling is the way to grow your brand and no matter what your product or service is, there are ways to create content that connects emotionally.

So the next step is ‘who are you targeting’? and ‘How do you resonate with your audience?’, We can help with this.

Obviously these simple questions can have very complicated answers and are just the tip of the iceberg when deciding on the course you take with your video driven brand growth, but we are here to help.