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The Power of Video for your Business

How Story-Telling Through Video can Help Maximise Your Return

Posted: 18 July 2023

If you are after a format that offers versatile and engaging content that gives you a real-life picture of what is going on and is easy to share across multiple platforms, then high quality professional video is for you. It’s easy to digest, entertaining and engaging, and it can potentially give a huge return on investment.

By using storytelling you can easily catch people’s attention and hold it while they’re actually entertained.

Video is one of the most popular content forms in the world and it’s not likely to be going anywhere soon. In an impersonal digital world, we are all craving connection and personality. We want to see and hear people in a real-life context -- it’s meaningful.

Video can be fun, it’s one of the best ways to get up close to your audience and give them a real window into what you and your business or your clients are doing. The key is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to connect with you.

90% of consumers claim a video will help them make a purchasing decision.

Over 80% of all internet traffic will consist of video by 2024.

74% of people who get an opportunity to see a product in action via video will buy it.