Importance of Video
Marketing is no longer about the stuff that you make, but about the stories you tell
There are some massive numbers associated with video
1200% more shares than text and images
500 million people watching video on Facebook every day
When a potential client goes looking for your product or service, what do they find and how do you appear to them?
Each of your videos should reflect one stage of a client’s journey.
There are five stages of that journey - attention, capture, nurture, convert and grow.
Video can be used in many areas here are some ideas that could appeal to you
- Work culture
- Educational
- Corporate
- Demo
- Tutorials
- Loyalty program
- Thank you
- Testimonial - “client testimonials are one of the most effective types of video content”
Marketing consultants now tell their clients that
“videos are an expected component of any website”
“social media and video go hand in hand”
“video is the most effective way for you to get someone’s attention and engage them for a substantial period of time”
“marketing is no longer about the stuff that you make, but about the stories you tell”
Now is the time to discover your story and enter the fantastic, beneficial world of video.
Sound like fun? Let’s get your business video, carrying your unique message, started today.
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